Silence Is Golden for BWN and Best Buy - ProSoundNetwork.com

Silence Is Golden for BWN and Best Buy

Minneapolis, MN (January 25, 2005)--BWN recently composed original music and sound design for a new "movie trailer" that is now playing in AMC theaters around the country. Created by Best Buy Advertising, the Silence is Golden message appears to be a legitimate trailer until a mobile phone ring breaks the fourth wall and a member of the movie cast turns around and addresses the live movie-going audience.
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Minneapolis, MN (January 25, 2005)--BWN recently composed original music and sound design for a new "movie trailer" that is now playing in AMC theaters around the country. Created by Best Buy Advertising, the Silence is Golden message appears to be a legitimate trailer until a mobile phone ring breaks the fourth wall and a member of the movie cast turns around and addresses the live movie-going audience.

For the piece, Best Buy asked BWN to create a soundtrack full of pop hits so that the trailer had an authentic teen film sound to match the carefully crafted visuals. The soundtrack concludes with the R&B dance track, "Move That Thing," which serves as an anthem for both the story and the request to turn off cell phones while in the theater. The transitions in the "trailer" are supported by big, bombastic sound design in the spirit of high-energy, teen films.

A fresh challenge for BWN on this project was to produce audio material on a large scale for the theater. Though the company has done work on its share of low-budget shorts and features, this project was larger in scope and reach than anything they had worked on theatrically. The mix was done at Martell Sound in L.A. in both Dolby and DTS surround. After having completed a polished mix in the BWN suites in Minneapolis, the Pro Tools session was prepped for the dubbing stage and sent via FTP/internet to Martell. The creative team regrouped in Martel's theatrical mix environment where the final mix was conducted.

Silence is Golden (SIG) "Cheerleader" began running in AMC theaters across the country in early December and will continue its in-theater play until the end of March 2005.

Hi-Wire/BWN
www.hi-wire.com