New York, NY (June 25, 2004)–S.I.R., a long-standing leader in the musical equipment rental and rehearsal studio industry, has sold its 310 W 52nd Street building to an investment group. The popular space will become part of a 37-story luxury condominium project.
S.I.R.’s 52nd street property housed three different studios including its Soundstage, a production room who’s sizable dimensions were unique to midtown Manhattan. For the past 26 years, major artists have rehearsed or showcased at that location, including The Rolling Stones, The Who, Aerosmith, Blondie, Steely Dan, Eric Clapton, Bruce Springsteen, The Darkness, Sting, KISS, Phil Collins, Paul Simon, and Cyndi Lauper, to name a few.
S.I.R. recently acquired a new 18,000 square foot facility at 475 10th Avenue to house its rental operation, offices and maintain their inventory of instruments and sound equipment. They are also procuring an additional new space where rehearsal studios will be constructed. S.I.R.’s 25th street location is currently being redone as well. This location will house a new soundstage and studios, as the new space is being completed.
“Separating the rental division from the rehearsal business is something we’ve been meaning to do for a long time,” said Michael Johnson, president of S.I.R. New York. “The division will create a more pleasant overall atmosphere for our clients.”
Founded in 1967 by Ken Berry and Dolph Rempp in Los Angeles, S.I.R. serviced the recording and concert industry with the rental of musical instruments (hence the name – Studio Instrument Rentals) and housed some of the first professional rehearsal studios in the country.
S.I.R. New York was created in 1974 by Michael Johnson, Berry & Rempp. That same year, Bo Holst, current operations manager, began his career at S.I.R. “I’ve had the good fortune to work with so many great people that have come into our 52nd Street building and I’ll always have fond memories,” remarked Holst. “I’m looking forward, very much, to putting together our new rehearsal rooms that will help create an outstanding environment for New York’s music community.”
In addition to New York and Los Angeles, S.I.R. currently has offices in San Francisco, Nashville, Miami, Seattle, Las Vegas & Phoenix. Look for more updates on S.I.R. and their plans for the future in weeks to come.