Ozark, MO (June 21, 2005)–SLS International, Inc. is joining forces with Mark Burnett, executive producer of reality programs such as Survivor and The Apprentice and his production company, entering into a three-year promotion agreement. Under the terms of the agreement, Burnett and his production company will work to create product integration opportunities for SLS and SLS-branded products to be integrated into his prime-time network television productions, and to secure product placements of SLS products. Mr. Burnett will also act as a consultant to SLS on various business development projects.
The promotion agreement contemplates collaboration toward a product integration to coincide with SLS’ planned release of its “Q Line Qube System”. The Q Line is a new line of home theater and entertainment products for global markets that SLS has co-developed with producer, arranger, composer and Grammy Award, Academy Award and Emmy Award winner Quincy Jones. The Q Line Qube System, which combines SLS’ proprietary “Ribbon Driver” technology with Jones’ design for optimum sound, is expected to launch in the first quarter of 2006. The promotion agreement contemplates that Jones will act as the on-camera SLS spokesperson in connection with product integrations generated by the promotion agreement.
“This deal exemplifies synergy at the intersection of the entertainment and consumer electronics industries,” said John Gott, SLS’ chief executive officer. “This is a unique opportunity for us to join forces with some of the best names in Hollywood, increase brand awareness together and show the world what we have to offer. We are very excited about our upcoming Q Line systems and couldn’t think of a better way to launch additional products from that line.”
“I discovered SLS while analyzing sound systems for my new show Rock Star:INXS, and I was amazed by the sound quality of SLS speakers,” said Mr. Burnett. “I met with the SLS executives and with Quincy Jones and quickly realized that SLS was a company to hitch my wagon to.”
As part of the deal, SLS and Mr. Burnett’s production company expect to enter into license agreements for the use of certain trademarks and phrases associated with programs where SLS products are placed or integrated. Any licenses would bear specified royalties based on certain sales of SLS products.