Asheville, NC (July 7, 2005)–Sonopress LLC has announced it’s increased DualDisc production lines in its Weaverville, NC facility in response to the popularity of the new DualDisc product. Sonopress now has 12 operating lines, which increases its DualDisc capacity to 175,000 discs per day.
“We believe DualDisc has made its mark in the audio market,” said Per Save, senior vice president sales and marketing, Sonopress. “Record labels have acknowledged our efficiency in bringing their content to market and, as a result, we’ve increased our DualDisc capacity. Sonopress remains committed to manufacturing the most popular disc media products available, in rapid fashion, to ensure our customers’ titles are on shelves at all times.”
The increased DualDisc capacity places Sonopress at the forefront of DualDisc replication and enables the company to enhance its time-to-market capabilities around this increasingly popular product. Sonopress LLC has also achieved certification under the Recording Industry Association of America’s (RIAA) new DualDisc licensing logo program. The program was created to ensure product consistency and compatibility between manufactured discs and consumer playback equipment. Having achieved certified manufacturer status, Sonopress is now listed on the DualDisc licensing logo website, where labels wishing to place the DualDisc logo on its products must, in addition to receiving a logo license, choose from a list of approved manufacturers.
Sonopress is among the first manufacturers to complete testing and appear on the site (www.dualdisclicensing.org/manufacture). Having successfully completed DualDisc testing, Sonopress has entered into a certification agreement for manufacturing with the DualDisc Licensing Authority.
“It is our belief that the DualDisc product represents a major step forward in the entertainment experience of consumers worldwide and we greatly appreciate the official certification granted to us by the RIAA and the DualDisc Licensing Authority,” said Andrew DaPuzzo, director of audio sales for Sonopress. “Many labels will wish to take advantage of the rapidly expanding interest in DualDisc and this certification will ensure DualDiscs will be manufactured by a qualified replicator that has put in the effort to invest in both the equipment and time necessary to produce this very demanding product. We are pleased to be part of an exclusive group of manufacturers who can be relied on as a trusted source for quality DualDiscs.”
Bruce Block, senior vice president for technology of the RIAA, commented: “The DualDisc licensing logo program was started so that consumers could be assured that when they purchased a product with the DualDisc logo attached, the quality and playability of that product is at the highest levels achievable. With a rigorous testing procedure in place, we can now enable labels that are licensed to use the DualDisc logo to access those manufacturers who have been certified to manufacture the product in accordance with the DualDisc specification.”