New York City (May 26, 2004)–Monday through Friday from 9 to 6, the mixing suites at Sound Lounge host the elite of the advertising world as the company’s engineers prepare audio tracks for commercials promoting Budweiser, Pepsi, FedEx, Mercedes, AT&T, American Express and other leading brands. But on weekends and in the wee hours of the night the studio is abuzz with a very different group of clients.
After hours, the studio is host to independent filmmakers, video artists, documentarians and fledgling rock bands who come to work on their projects with the company’s assistant mixers, getting the legendary Sound Lounge treatment at a bargain basement price. It’s all part of an informal initiative begun by Sound Lounge partners Tom Jucarone, Peter Holcomb and Marshall Grupp to encourage underground and low-budget filmmaking while giving up-and-coming engineers a chance to develop their skills on challenging, real world projects.
“We turn the studio over to our assistants so that they can do their personal projects,” explained Grupp. “We see it as an opportunity for them to gain valuable experience. For the filmmakers, it’s a chance to get first-rate audio services that they otherwise could not afford. In many cases, our guys are doing the work for free.”
Recent examples include a 12-minute short called Ladies Room by writer/director Kate Bernstein, a DVD for video artist Marco Brambilla, the documentary A Woman’s Work is Never Done, about large-scale artists Merry Conway and Noni Pratt, and a live album by the underground band Rebel Gentlemen. Handling such tasks as sound editing, sound design, audio mixing, voice-over recording and record producing are Sound Lounge assistants Paul Weiss, Cory Melious, and Dan Flosdorf, as well as mixers Keith Reynaud and Eric Warzecha.