New York, NY (November 16, 2006)–Sound Lounge, through its newly launched studio in SoHo, provided original music and audio post services for a new public service announcement in which a cowboy brings traffic in Manhattan to a standstill when he sings without a tongue. Composer Harry Frost wrote the music and Scott Persson handled recording and mixing for the spot, the latest the American Legacy Foundation’s “Truth” campaign.
Conceived by Arnold Worldwide, Boston, “Singing Cowboy” follows two men on horseback as they move along a crowded New York City street, sit down at a campfire and perform a song about smoking. Shockingly, the man who does the singing, does so with the assistance of an electro-larynx through a hole in his throat. “You don’t always die from tobacco,” sings the man. “Sometimes they just snip out your tongue.”
Frost composed the song performed by the cowboys to lyrics written by Arnold creatives John Kearse and Roger Baldacci. “Our intent was to keep the song common and simple with a melody you might hear in any acoustic folk song,” explained Frost. “The simplicity of the music contrasts with the lyrics – which tell a very different story.”
The cowboy’s vocal performance was re-recorded by Persson in an ADR session at Sound Lounge’s new, state-of-the-art facility in Soho. “The electro larynx has a very distinctive sound that we wanted to preserve as it’s a key part of the spot, but it was also important that the lyric be clear and that the vocal be placed in the ambience of a street environment,” said Persson, who performed the final mix of 60- and 30-second versions of the spot on Pro Tools.