Pictured are (l-r): Adrian Curtis, Soundcraft VP of sales; Bruno Hochstrasser, Soundcraft Studer Group executive VP of sales and Studer president; and Ian Staddon, Studer VP of sales. Potters Bar, Hertfordshire, England (July 26, 2007)--The Soundcraft Studer Group intends to aggressively grow its digital console and system business, and says it is supporting that plan with a number of recent senior sales management appointments. Soundcraft and Studer's sales efforts were previously separated into two distinct management teams, but with this move, sales for both brands will now be headed up by Bruno Hochstrasser, Soundcraft Studer Group executive vice president of sales, who will also dually continue to carry on as president of Studer in Regensdorf, Switzerland.
Andy Trott, president of the Soundcraft Studer Group, said, "Bruno's experience spans over 35 years in the professional audio industry, and he has been very successful in growing Studer's digital business. Now that we have completed the integration of our production, marketing and product development functions, it's time to complete our program and unite these great marques under one sales team. We have incredibly exciting strategies for both brands to expand in the live, broadcast and recording sectors with working projects for a brand new portfolio of digital products, and I believe Bruno's leadership will accelerate the success that the Studer Vista, Studer OnAir and Soundcraft Vi Series are currently enjoying."
Heading up the sales channels will be Adrian Curtis, Soundcraft's vice president of sales, and newly promoted Ian Staddon, Studer's vice president of sales. Speaking of these positions, Hochstrasser said, "This move will enable Adrian and Ian to work far more closely together; something that will become more and more important as our new products roll out over the next few months. Previously, the two brands targeted entirely different market sectors. Now, with the advent of new, shared technologies currently under development, we will be in a position to offer the market a more complete range of digital mixing consoles and systems. This is going to be a very exciting period indeed!"
Trott added, "These changes will not directly affect the structure of our distribution channels. Our partners will continue to be served through the existing sales teams and have access to the existing ranges of products, services and support."
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