Seattle, WA (September 26, 2007)–Starbucks is kicking off the recently announced partnership with iTunes with a giveaway of 50 million free songs at more than 10,000 US Starbucks locations. The offer runs from October 2, when the iTunes Wi-Fi Music Store–which features Starbucks’ exclusive “Now Playing” service–goes live in more than 600 Starbucks locations in New York and Seattle, through November 7.
From October 2 to November 7 at all US Starbucks-operated and licensed stores, customers may receive “Song of the Day” cards redeemable on the iTunes Store for Mac or PC for a complimentary song selected by Starbucks Entertainment. Starbucks will give away 1.5 million downloads on iTunes per day for a total of more than 50 million free songs.
“Song of the Day” kicks-off Starbucks exclusive partnership with Apple which lets customers use the T-Mobile HotSpot Wi-Fi Network at participating Starbucks to wirelessly download music onto their iPhone, iPod touch or laptop from the iTunes Wi-Fi Music Store with no Wi-Fi connection fees or HotSpot login required. Upon receiving their complimentary download card at Starbucks, customers will have until the end of the calendar year to redeem the song on the US iTunes Store.
Starbucks will also introduce a new “Now Playing” feature, which allows customers using the iTunes Wi-Fi Music Store at Starbucks to instantly preview, buy, and download the music currently playing in the store.
Starting October 2, Starbucks company-operated locations in the US will also offer iTunes Digital Release Cards for sale, including KT Tunstall’s Drastic Fantastic with bonus features and videos, and music from the film Into the Wild, featuring new songs from Eddie Vedder with bonus material. Each iTunes Digital Release Card contains a full album’s worth of music and features collectible artwork. After the card is activated upon purchase at Starbucks, customers can download the album and bonus material on the iTunes Store for Mac or PC.
Starbucks Coffee Company