Los Angeles, CA (April 16, 2008)–PrimalScream Music created six original songs for Starz TV as part of the network’s “Shine” rebrand that was unveiled this past week on all Starz channels.
PrimalScream Music’s creative director/executive producer Nicole Dionne and her team worked closely with Starz Entertainment, and with Troika Design Group, which was brought on to establish the overarching Starz identity and execute it across all 10 of its HD and SD premium cable channels.
“Nicole’s talent as a creative producer was evident from the moment we started working together,” said Reid Thompson, creative director, Troika Design Group. “She guided the creative process much in the same way a producer would a recording artist, shaping the vision and tone of the music. She, along with her roster of composers, understood the positive message we wanted to convey with the ‘Shine’ positioning, and translated that into an ‘album’ of original Starz music tracks, each one unique and inspired.”
“Starz wanted to push the envelope, wanted something new, something we have not heard before,” explained Dionne, who said the sensibilities of Starz execs was a perfect match for PrimalScream. “We try to create the best of both worlds, with original songs that sound like they were licensed, that you’d want to hear this on your iPod; at the same time, it moves and represents the brand and the visuals.”
“We came to Nicole and PrimalScream with a different idea to do our network branding music,” said Starz executive director, creative services, Kandy Barry. “We didn’t want a single theme of music. Instead, we wanted to have a collection of songs to use across all the channels to represent the brand in a fresh, contemporary way. Nicole created a soundtrack for our brand, a wonderful, wide palette of music that in the end unifies all the channels.”