Dallas, TX (March 3, 2008)--Stephen Arnold Music has completed a custom music package for WeatherBug, a provider of weather information video casts and services over the web and via VCAST. The package is part of a growing demand for original music designed specifically to brand internet content.
Tapping a rich history of aurally branding networks, television stations, advertising agencies, film and video game companies worldwide, Stephen Arnold Music was asked to develop a sonic brand and several music themes for WeatherBug. The music was designed to serve three primary elements on its Web site--National Weather Outlook, Live and Local Weather, and Severe Weather--and was delivered in a variety of timings and formats, as some of WeatherBug's online video weather reports are automated.
"The music had to make a strong, quick statement on the intros and then segue into a loopable music bed for automated virtual video casts," said Chad Cook, vice president of creative services for Stephen Arnold Music. "Working within such parameters can certainly be challenging, but it's a challenge we particularly enjoy and met head-on with this project."
Cook, along with Clay Lorance, produced the music, and Lorance also serviced as engineer/post production.
Stephen Arnold Music