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Stephen Arnold Brands WeatherBug

Dallas, TX (March 3, 2008)--Stephen Arnold Music has completed a custom music package for WeatherBug, a provider of weather information video casts and services over the web and via VCAST. The package is part of a growing demand for original music designed specifically to brand internet content.

Dallas, TX (March 3, 2008)–Stephen Arnold Music has completed a custom music package for WeatherBug, a provider of weather information video casts and services over the web and via VCAST. The package is part of a growing demand for original music designed specifically to brand internet content.

Tapping a rich history of aurally branding networks, television stations, advertising agencies, film and video game companies worldwide, Stephen Arnold Music was asked to develop a sonic brand and several music themes for WeatherBug. The music was designed to serve three primary elements on its Web site–National Weather Outlook, Live and Local Weather, and Severe Weather–and was delivered in a variety of timings and formats, as some of WeatherBug’s online video weather reports are automated.

“The music had to make a strong, quick statement on the intros and then segue into a loopable music bed for automated virtual video casts,” said Chad Cook, vice president of creative services for Stephen Arnold Music. “Working within such parameters can certainly be challenging, but it’s a challenge we particularly enjoy and met head-on with this project.”

Cook, along with Clay Lorance, produced the music, and Lorance also serviced as engineer/post production.

Stephen Arnold Music
www.stephenarnoldmusic.com

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