Stephen Arnold Music Brands Fox Business

Dallas, TX (November 30, 2007)--Stephen Arnold Music created an unmistakable musical signature for the recently launched FOX Business Network (FBN), developing a sonic brand and all music themes with the goal of establishing a strong aural identity for FBN that would translate through all day parts and cross-platform branding.
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Dallas, TX (November 30, 2007)--Stephen Arnold Music created an unmistakable musical signature for the recently launched FOX Business Network (FBN), developing a sonic brand and all music themes with the goal of establishing a strong aural identity for FBN that would translate through all day parts and cross-platform branding.

To resonate with the new channel's target audience, the music needed to be contemporary and upbeat, while maintaining key business sensibilities, so the Stephen Arnold Music team incorporated a live indie band style with a blend of electric guitars, live bass and drums. The result is a powerful musical signature with arrangements built around key FBN day parts such as AM, Daytime, Happy Hour and Evening, as well a theme for more serious news.

"This was a fun, but challenging project as we had to deliver many elements literally days before the launch," said Stephen Arnold. "We also had to create a real balance, with music edgy enough to resonate with a younger demo while not alienating older viewers."

Stephen Arnold wrote and programmed the themes in his Santa Fe studio. Once the animation and graphics were finished, he then scored the music to picture, and the final live instrument recording was completed at Stephen Arnold Music's Dallas headquarters. The project was produced by creative directors Chad Cook and Clay Lorance, and recorded and mixed by sound engineer Paul West, with post production and sound design by producer Jesus Garcia.

Stephen Arnold Music
www.stephenarnoldmusic.com