Dallas, TX (October 9, 2007)--Mark Cuban's HDNet recently tapped Stephen Arnold Music to develop a sonic brand for the high-definition network. The Dallas-based music production company was asked to develop an aural logo that could be incorporated into several key branding components.
The Stephen Arnold Music team rose to the challenge by immediately reviewing HDNet's needs, programming and core audience demographics to gain perspective on the music choices that would resonate the most with viewers. "They wanted a very distinctive sound, a set of notes that could work naturally in indie and alternative rock style songs," said Stephen Arnold. "We had to deliver a series of tones that could get to the heart of HDNet, do it quickly and--most of all--do it in a way that would work across multiple genres."
The resulting aural logo is a five-note riff now used by HDNet in a variety of musical themes encompassing the network's six programming pillars: news and documentaries, original programs, acclaimed series, sports, music and movies.
Stephen Arnold Music