Dallas, TX (June 19, 2008)-Sonic-branding specialist, Stephen Arnold Music, has delivered what is reportedly the world’s first news package with an indie band theme. The 15-track themed music collection, entitled, Indie Band News, was developed for local stations to use during their newscasts and features live, album-style music recorded with an array of independent musicians, a complete change from the programmed music typical to most news media today.
“Our tagline with the Indie Band News package is ‘Listen to what your viewers are listening to,'” said Stephen Arnold. “This music package is different from anything else traditionally characteristic to television news today. It’s genuine live music that reflects what audiences are listening to on their own radios and MP3 players. I am confident that both stations and their viewers are going to love it.”
Featuring an ensemble of live musicians, the Indie Band News package is a unique mixture of live guitars, drums and bass. All songs are branded with a memorable 3-note hook, and capture distinct moods and emotions associated with various aspects of a newscast. The collection includes three news opens, breaking news, weather, sports, investigative, community, health, somber, election, other franchise elements and even sounders for stations to brand their various social networks.
Stephen Arnold Music