Dallas, TX (September 27, 2006)–Stephen Arnold Music (SAM) is kicking off football season with new sports themed music for the NBC Affiliates and for WFLA TV, Tampa. Stephen Arnold founder/composer, SAM, made the announcement.
On behalf the NBC affiliate stations Stephen Arnold Music has just produced a new music campaign, entitled “Feed Your Need For Football,” which is available to NBC affiliates to promote the return of the NFL to NBC. Said Chad Cook, SAM’s creative director, “This promo campaign has a hip, urban feel with a great vocal hook and lots of big hit points. We wanted the music to be distinctive and in line with the best and most current music you hear in top sports related spots and commercials. I think this really hits the mark.”
A SAM music campaign entitled “One Thing” was created to promote coverage of the Tampa Bay Buccaneers by WFLA, the team’s official TV station. SAM’s client was John Doyle, marketing producer, who said, “Stephen Arnold Music did an incredible job on this project. Everyone who has heard the ‘One Thing’ music is truly impressed, including me. Once again, they have hit the mark. The music conveys all the power and confidence I was looking for and it sounds really, really big. In other words, it’s exactly what I had in mind.”
According to Cook, “The client wanted something built around powerful percussion but with some Southern flavors like harmonica and dobro. With this direction we were able to create something very fresh and unique–an almost industrial beat with a bayou feel which works so well for that market.”
Stephen Arnold Music