Dallas, TX (January 27, 2006)–Stephen Arnold Music is currently making its music branding package, “The Rock,” named in honor of Rockefeller Plaza, to NBC affiliates.
Regarding the package, Arnold said, “The executives at NBC call the famous three NBC notes a ‘mnemonic,’ but we marketing musicians hear three notes of magic. We have taken that memorable ‘bong bong bong” signature, and created 15 themes, and more than 800 cuts of music. We are providing all the styles any NBC station would need to brand itself with the catchiest notes in television music, as interpreted by our company.”
“The Rock” News Music Package is currently being offered exclusively to NBC Affiliate stations. At the moment, it is being utilized by nine of these affiliates, including KSHB-TV (Kansas City, MO), WOWT-TV (Omaha, NE), KECI-TV (Missoula, MT), WAGT-TV (Augusta, GA), WRCB-TV (Chattanooga, TN), WTAP-TV (Parkersburg, WV), KXAN-TV (Austin, TX), KRBC-TV (Abilene, TX), and KSAN-TV (San Angelo, TX).
KXAN TV creative services director, Ronne Rock, said of “The Rock” package, “Our employees are energized and our viewers enjoy the fresh sound and identifiable ‘chime’ that sets us apart as part of the NBC family.”
Stephen Arnold Music