Dallas, TX (August 30, 2005)–Stephen Arnold Music has completed a new Station Image Song project for WXYZ-TV, the ABC TV affiliate in Detroit, which has just begun to air. The song features the vocals of the winner of the 2004 Oprah Winfrey Talent Search. The announcement was made by Stephen Arnold, founder/composer, Stephen Arnold Music.
On behalf of client Dave Baumann, creative services director for WXYZ TV, Stephen Arnold Music produced a new station image song under the station’s “7 On Your Side” promotional theme. The new song features recording artist LaShell Griffin, winner of the 2004 Oprah Winfrey talent search. The project also included Stephen Arnold Music’s incorporation of a full gospel choir. Six different TV promo spots were produced, all using variations based on the original theme song.
The initial tracks were recorded at the company’s Dallas studio. LaShell Griffin’s vocals were recorded at Studio A Recording in Detroit. The final mix was done in Stephen Arnold Music’s new Santa Fe studio, with Dave Baumann on hand, working closely with the company’s head engineer, Paul West.
Regarding the project, Baumann said, “Having worked with Stephen before, I knew that I could trust him to create a musical signature that was not only exciting, but something of which the station and the entire city of Detroit could be proud. From start to finish, this project was a collaborative dream come true.”
Arnold said, “For this assignment, we produced all live instrumentations, including brass, and a full gospel choir. The 60-second version of this station image song features three modules. The intro is a ballad, which then segues into an R&B/hip-hop style. The third section is the chorus, which features the gospel choir.”
Stephen Arnold Music