Dallas, TX (June 14, 2007)–Stephen Arnold Music has provided a full music package for Tennis Channel’s French Open telecast. The award-winning company was tapped by the 24/7 tennis-themed linear cable network to develop a complete French Open music theme consisting of a sonic brand (musical signature), as well as all scoring, sound design, bumps and transitions.
The two-week French Open tournament–one of the most distinguished tennis events in the world–began on May 27, 2007 and took place on the unique clay courts of Roland Garros in Paris, France. With exclusive U.S. telecast rights to the annual event known for its history making superstar tennis match-ups, Tennis Channel called on Stephen Arnold Music to set an audio ambience that will resonate with fans for years to come.
“We believe that an effective sonic brand, like an aural ‘John Hancock,’ should serve as an audio trigger that creates instant brand recognition with viewers,” said Stephen Arnold. “The package we delivered has a very contemporary, new world feel to it, while also staying true to the French Open’s prestige and history.”
Added Robyn Miller, Tennis Channel senior vice president, marketing, “Stephen Arnold Music did a fantastic job capturing the significance, tone and sheer energy of the French Open through an innovative use of sound and music. We’re very pleased with the package.”
Among the music package elements provided by Stephen Arnold Music for Tennis Channel are six different French Open themes, two of which include opens and closes, and all of which feature promos and bumpers.
Stephen Arnold Music