Dallas, TX & New York, NY (June 16, 2005)–Stephen Arnold Music will present a Promax/BDA Conference workshop entitled “Branding, The Beatles and You,” featuring Beatles tribute band, The Fab Four. At the conclusion of the session, slated for Wednesday, June 22, at 1:00 p.m., to be held at the Soho Ballroom of the Marriott Marquis Hotel in Times Square, New York, a classic, six-string Rickenbacker guitar will be given to a lucky audience member.
“Branding, The Beatles, and You” will feature several of the major executives working in the television branding industry today. They include Chris Moseley (The Hallmark Channel,) Frank Radice (The NBC Agency,) Bill Galvin (CNN Headline News,) Carl Bradford (The Weather Channel,) Graeme Newell (602 Communications,) and Stephen Arnold. The session will be moderated by Joe Falkner, head of business development for Stephen Arnold Music.
The workshop features six of the world’s leading TV brand builders, with each one selecting a Beatles song (performed live by The Fab Four,) to convey their message about how to improve branding work. The session will impart words of wisdom from these leading figures in the TV branding universe, backed by some of the best loved songs of all time.
During the evening of June 22nd, Stephen Arnold Music will also have a private “Beatles” party, again featuring The Fab Four, in the company’s Mariott Marquis Hotel Presidential Suite (#4516.) For more information, visit www.stephenarnoldmusic.com/Promax2005/.
Stephen Arnold Music