Dallas, TX (July 20, 2004)–Stephen Arnold Music is offering its clients the company’s new “Sonic Branding” News System. The system includes the new Extreme and U-Phonix music packages. The announcement was made by company founder/composer Stephen Arnold.
Stephen Arnold Music’s “Sonic Branding” division specializes in the creation of memorable “musical touches” that become a station or network’s unmistakable audio signature. Arnold explained, “No one sings your graphics, no one whistles your animation, and no one hums your announcer. But they do hear your music, day after day, night after night. That is why news music must be distinctive and instantly memorable–a soundscape that is your newscast’s signature. That is what we offer our clients as ‘Sonic Branding.'”
Stephen Arnold Music’s Sonic Branding News System is comprised of 19 varied music packages, entitled CounterPoint, Convergence, Elevation, Finale, Fusion, Metropolis, Horizon, News Edge, News Matrix, One World, Overture, Pinnacle, Signature, Stravinsky, Third Coast, Wall-to-Wall News, and WWL News.
The company’s two new packages are entitled Extreme and U-Phonix. Extreme offers 14 musical themes in an explosive and exhilarating package that provides high-octane music creating the perfect soundscape for today’s news. The package’s energy, drive and immediacy are selling points. U-Phonix also provides 14 themes, and is described as offering “urgent, visceral rhythms, edgy guitars, and propulsive drums.” The package is a driving combination of inquisitive textures and confident, reassuring melodies that are perfect for the 24/7 team that pulls no punches and delivers the news.
Stephen Arnold Music