Santa Monica, CA (August 22, 2007)–Stompbox has produced original music for a dramatic, new Transamerica Financial Life Insurance spot. The storyline for this new spot, entitled “Dreams,” follows golf pro Zach Johnson’s journey, the endless pursuit of his dream–to not only make it to the Masters Tournament, but to win.
The Transamerica commercial allows the viewer at home an opportunity to relate with Johnson on a personal level, in that everyone has dreams and goals in life. Zach Johnson’s back-story, told in the spot, is that it took him quite a while to find a sponsor before he could actually fulfill his dream. The Transamerica Company made that dream possible by sponsoring him when no one else would. Zach Johnson not only made it to the Masters, but he won.
Stompbox, under the direction of Paul Hurtubise, and the assistance of Ceinwynn Clark, provided an orchestral score for the spot. “Our clients said they had an abundance of riches to choose from,” Paul laughs, “but they finally whittled it down to one piece that everyone liked very much.” Stompbox’s clients selected an emotional piece of music composed by Greg Chun. However, Paul continues, “We wanted to go a step further and record a trumpet player. That’s when the services of Dan Fornero were employed; he took something that was already great, and gave it dazzling shades of brilliance.”
The sound effects for the “Dreams” spot were a combination of field recordings and SFX that went back and forth between Paul and the editor, Roger Marshall. “The effects really helped to anchor the spot down and keep it real”, Paul says, “which is crucial for a spot like this.”