StreamGuys and Barix Deliver Football Reports

Bayside, CA (September 3, 2008)--Paramount Broadcasting in Floydada, TX is preparing for its second successful season of the West Texas Friday Night Scoreboard Show on KFLP-FM using StreamGuys low-latency (BRTP) internet distribution service with Barix Audio over IP hardware devices.
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Bayside, CA (September 3, 2008)--Paramount Broadcasting in Floydada, TX is preparing for its second successful season of the West Texas Friday Night Scoreboard Show on KFLP-FM using StreamGuys low-latency (BRTP) internet distribution service with Barix Audio over IP hardware devices.

The joint solution has been deployed to deliver the show over the IP-based solution to 35 affiliates in 33 markets. The end-to-end IP architecture provides an audio solution that is said to reduce operational costs compared to satellite technology for program distribution.

The show is entering its 10th year on the air. The weekly show reports highlights and scores of as many as 150 Friday night high school football games, and is heard throughout the state of Texas.

After the first season, KFLP chose to use satellite technology to distribute the show. During that time, occasional conflicts with other syndicated sporting events and a shortage of receivers presented problems. These scheduling conflicts often made it difficult for affiliates to receive consistent programming.

When Paramount decided to implement the Barix/StreamGuys solution, Paramount director of affiliate relations Steven Orr says they were looking for something would be both cost-effective and easy to operate, while retaining ownership of the end-to-end system. "Ownership was a huge factor for us. When all was said and done, this new system established a plug-and-play arrangement with identical technology and workflow at all stations. StreamGuys provides an exceptional service for point-to-multipoint transmission from a central studio to multiple affiliates."

The workflow begins at KFLP studios where a live feed is sent from a Barix Instreamer-100 audio encoder over the Internet where an aggregated server infrastructure from StreamGuys receives the feeds and transports them over a robust, cost-effective, streaming network to the 35 affiliates including the flagship station, KFLP.

StreamGuys, Inc.
www.streamguys.com