Bayside, CA (October 13, 2008)–Whisperings, an internet radio broadcast founded by pianist and composer David Nevue, is using StreamGuys’ new RevenueStream subscription platform to generate revenue for its premium online radio outlet, allowing it to become entirely listener supported.
Whisperings’ “PureStream” is the second internet radio outlet launched by Nevue and a commercial-free version of “Whisperings: Solo Piano Radio,” which remains a free service. PureStream offers an expanded playlist in CD-quality format with no commercial interruptions. Both services, managed and delivered by StreamGuys, present performances by more than 150 accomplished solo piano artists.
Nevue launched Whisperings Solo Piano Radio as a means to promote his own music in 2003 with an initial capacity of 25 simultaneous listeners or audio streams, incurring bandwidth costs of roughly $25 per month. An immediate hit, the service quickly expanded to more than one thousand simultaneous listeners, with bandwidth costs rising exponentially. In the early days, Nevue and other Whisperings pianists shouldered all of the operating costs.
“We hit a financial brick wall,” said Nevue. “I knew the only way to support the growing demand was to figure out a way to make Whisperings: Solo Piano Radio fully listener-supported. The effort to solve that problem led us to StreamGuys, which helped us launch the PureStream subscription service. With their help, we have been able to serve five times as many listeners while drastically reducing our operating costs.”
RevenueStream is based on a server architecture that enables StreamGuys customers to offer subscriptions, billing and control access for online audio services. Since utilizing RevenueStream, subscriber revenue from the Whisperings PureStream service has defrayed bandwidth costs and allowed Whisperings to grow its aggregate audience by 500 percent to more than 5,000 simultaneous listeners, which equates to about 50,000 streams each day.
Nevue quit his day job in 2001 to promote his music fulltime on the internet, a process documented in his book, How to Promote Your Music Successfully on the Internet.
Whisperings Solo Piano Radio