Survey NAB Show Attendees in a Buying Mood

Washington, DC (April 17, 2009)--According to an NAB survey, nearly 80 percent of NAB Show pre-registered conference and exhibition attendees plan to buy products or services exhibited on the convention floor.
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Washington, DC (April 17, 2009)--According to an NAB survey, nearly 80 percent of NAB Show pre-registered conference and exhibition attendees plan to buy products or services exhibited on the convention floor.

Seventy-nine percent of survey respondents said they plan to purchase products or services on-site or within 12 months of the show, according to Chris Brown, NAB executive vice president of conventions and business operations. "We're extremely encouraged by the results of this survey," said Brown. "Even in challenging economic times, this survey suggests that the NAB Show matters when it matters most."

Past NAB Show research has shown that exhibitors generate more than $50 billion in sales as a direct result of the show each year.

The survey results also show that 93 percent of respondents play a role in purchasing products and services showcased on the show floor, while 41 percent have final purchase authority. Eighty-eight percent of respondents say that the show is "very or somewhat important" to their purchasing plans this year. Forty-two percent rated "see new products and developments" and "comparing products for future purchase" as two of the main reasons for coming to the NAB Show and added that it was more important this year, given the current economic climate. Thirty-four percent of respondents will not attend any other convention this year.

As in years past, a strong turnout of international attendees is imminent with nearly 30 percent of pre-registered attendees coming from outside of the U.S. Also notable is that 24 percent of those pre-registered for the show are C-level executives with influence in making buying decisions for their companies. A full 23 percent of pre-registered attendees are coming to the NAB Show for the first time, indicating that the convention continues to reach new audiences and attract new attendees.

The pre-show internet survey was conducted April 1-8 and was sent by NAB to a random sample of more than 3,000 pre-registered conference and exhibition attendees.

National Association of Broadcasters
www.nab.org