Fort Wayne, IN (December 2, 2003)–Sweetwater, a leading retailer of professional music technology equipment, is offering an easy and fun way for loved ones to shop for the musician in their life with the Sweetwater Holiday Gift Center. When asked why Sweetwater customers needed a Holiday Gift Center, owner Chuck Surack said, “As musicians and audio professionals ourselves, we understand how difficult it can be to buy holiday gifts for us. With that in mind we wanted to make that process simple and fun for the special people in our customer’s lives.”
To get started, according to Surack, the Holiday Gift Center includes a Gift Guide that showcases hundreds of the most popular products for guitarists, keyboardists and desktop musicians. Next, Sweetwater’s enabled customers to create their own Wish List that they can then send to as many people as they want via email. This list can include as many products as desired, and once the list is sent by email, the recipient can choose to purchase items online or call Sweetwater for more personalized assistance. Finally, for the ultimate gift of choice, Sweetwater Gift Certificates are available in various values.