Sweetwater VP, Sales Jeff Radke
and API President Larry Droppa.Jessup, MD (June 29, 2009)–API Audio has appointed dealer Sweetwater Sound to sell its rack-mounted gear and Arsenal Audio by API line. The agreement gives users access to API gear in Sweetwater’s outlets.
“I’m elated that Sweetwater is now an API dealer!” enthused Sweetwater founder and president, Chuck Surack. “Without question, API has a strong foothold in our industry’s history. I know their gear is a great fit for the Sweetwater customer seeking classic studio sounds and enduring designs.”
“We’re very pleased to add Sweetwater as a dealer,” said API president Larry Droppa. “Of course, their high sales volume is attractive, but we’re also very comfortable with their sales philosophy, which hinges on honestly educating the customer. API products offer unique and time-tested solutions for many high-quality audio applications and will be a valuable component of Sweetwater’s repertoire.”