Mountlake Terrace, WA (July 20, 2006)–Symetrix has appointed three new rep firms in the Northeast. Eaton Sales & Marketing, Noreast Marketing and John B. Anthony/Metro Reps will be serving the upstate New York, New England and New York metro regions, respectively.
All three companies are established firms that will handle all of the facets of sales and application support in their areas for the family of Symetrix brands that include Symetrix, SymNet, Lucid and AirTools.
Jim Latimer, Symetrix national sales manager, said, “The Northeast corridor of the United States is a fairly small geographic region, but it is a major population center with huge market potential and unique challenges. Each firm enjoys a plethora of solid relationships with area integrators and retailers, has a lot of area history and years of industry experience.”
Dan Gallagher, executive vice president of global sales and marketing at Symetrix, added, “In order to make our national sales effort successful, every territory needs to contribute. We are very pleased to have found these three organizations, each with the contacts and the expertise to allow us to achieve mutual success.”
Eaton Sales & Marketing is located in Binghamton, NY. Noreast Marketing is based in Windsor, CT. John B. Anthony/Metro Reps is headquartered in Fairfield, NJ.