Mountlake Terrace, WA (May 6, 2009)–Symetrix has announced a renewed alliance with pro audio specialty retailer Mercenary Audio, which is once again carrying Lucid, the Symetrix brand targeted at digital audio applications.
The Foxboro, Massachusetts-based Mercenary Audio is now stocking the Lucid 88192 A/D and D/A converter, and the GENx192 Ultra Low Jitter Studio Master Clock. The company will be actively marketing both models to its digital audio customers across the country.
Mercenary’s Jay Fitz stated, “We were very pleased when we found out that Lucid was making a comeback within the Symetrix family. We had a very strong past relationship with Lucid and are excited to rekindle that alliance. We know that Lucid makes a quality product and did not hesitate when asked to once again support the line.”
The two companies forged a strong relationship earlier in the decade as Mercenary became a successful Lucid dealer, a combination that served both parties well. “It was a partnership that was profitable on multiple levels for both of us,” noted Jim Latimer, northern regional sales manager for Symetrix. “We each gained some knowledge, experience, and credibility from the other. We had some fun, and got to play with some really cool, high-quality, digital audio gear that enhanced a lot of people’s recordings.”