The Synthax Audio AG team, handling True Systems distribution in Germany, Austria and most of the EU, includes (l-r): Helmut Oestreich (marketing), Heribert Blätterbauer (line production/quality assurance) and Christof Mallmann (CEO Synthax GmbH).Tucson, AZ (September 8, 2008)--True Systems will be distributed in Germany, Austria, and most of the EU by Synthax Audio AG.
Brad Lunde, president of the TransAudio Group and worldwide rep for True Systems, arranged the deal. Synthax has been working with the high-end European recording market for nearly 20 years. The company maintains a small, but experienced and knowledgeable team of audio professionals. True Systems mic pres complement the current roster, which includes RME interfaces, Mogami cables, PSI monitors, MXL microphones and Tegeler Audio Manufaktur tube professional electronics.
"True Systems makes products that are not very well known in the European market, but that deserve to be," said Helmut Oestreich, marketing and communication specialist at Synthax. "We have a proven track record in establishing such brands. In the near term, we will make waves in the recording market by demonstrating the noticeable improvement in fidelity that True Systems mic pres deliver. In the long term, we will establish the brand as the perfect recording solution, and will work closely with their R&D to develop new and exciting products."
Said Tim Spencer, engineer and president for True Systems, "We are delighted to be working with Synthax in Europe. They offer such a powerful and comprehensive solution for EU distribution. We were impressed by how thoroughly they evaluated our products and how they understood what makes us different."
"Synthax has a proven ability to establish, grow and support brands in the EU, no question," said Lunde. "I don't think there is anyone better at adding value through marketing, trade shows and ongoing product support to dealers in the EU. Their staff makes them an ideal trading partner for True. Tim and I are very impressed with their long-term focus and proven track record."
True Systems (dist. by TransAudio Group)
Synthax Audio AG