Kitchener, Ontario, Canada (November 28, 2005)–Tannoy North America has hired Ivan C. Schwartz for the position of Western regional sales manager for the Kitchener, Ontario-based company’s commercial/professional product sector. Schwartz will be based in the Seattle area and has been involved with various aspects of sound reinforcement since the late 1970s.
Ivan Schwartz, TannoySchwartz has held high-profile positions such as president, U.S. operations for DiGiCo; corporate director of product and market development for Mackie Designs; director of marketing at EAW; and general manager of Mark IV Pro Audio Group.
The following is a recent conversation with Schwartz.
Pro Sound News: What is your new position, and what does it entail?
Ivan Schwartz: I am the regional sales manager for the western U.S. and Canada. Derek Black is my counterpart in the East. The idea is to have essentially two “national” sales managers reporting directly to the managing director of Tannoy North America, Marc Bertrand. Obviously, I’ll be involved in “other duties as assigned,” which means utilizing my previous experience in business management, marketing and product development when applicable.
PSN: How has your background prepared you for your new role?
I.S.: My experience at Electro-Voice and EAW in dealing with loudspeaker products provides an excellent background for this position. It is great to have that type of history with respectable loudspeaker manufacturers, and it makes working with reps, dealers, contractors and consultants that much easier. Also my involvement with DiGiCo gave me a great background in digital audio for sound reinforcement applications, and a lot of the knowledge from that applies to the integration of product from Tannoy and other TC Group companies such as TC Electronic and Lab Gruppen. At Mark IV Pro Audio Group (Midas, Klark Teknik, DDA) and DiGiCo I was working actively with the U.K. home offices, so I have a great deal of experience in that realm. Funny enough, both Tannoy speakers and DiGiCo consoles are made in Scotland, so I’m now adopting the Mike Myers motto, “If it’s not Scottish, it’s crap!”
PSN: What new marketing initiatives are we likely to see from Tannoy?
I.S.: We are a major player in commercial sound and are gaining in the install and portable sound reinforcement markets. Everyone knows Tannoy for our studio monitors, but many people don’t realize we bring that type of accuracy in reproduction with our other products as well. So you’ll be seeing much more of a push from us to expand into areas to make the Tannoy name synonymous with quality sound in all aspects of professional audio.
PSN: What are your short- and long-term goals?
I.S.: A major short-term goal is to solidify distribution of our products; to build relationships with the types of dealers and contractors that can appreciate our products. Long-term, we need to continue to expand our presence in areas where Tannoy has not been a major player.
PSN: What is the greatest challenge that you face?
I.S.: Bringing Tannoy heavily into the portable sound reinforcement marketplace. Now more than ever there are a lot of very credible companies selling quality portable loudspeaker systems. We don’t expect to be everything to everyone, but we have some excellent products that will surprise a lot of people after they give us a listen. And we are the type of organization that wants to work with customers, and to build long-term relationships with them. We realize that we need to provide a real benefit to the customer in order for them to stop using someone else’s product. Tannoy has a lot going for it; my job is to get out there, spread the word, and deliver on our promises.