Melville, NY (May 21, 2008)–TBS is now being played out using Pro-Bel’s Morpheus Automation System. The April switchover for Turner Broadcasting System’s comedy channel added around 100 million US homes to the number receiving its service via Morpheus.
Turner is making extensive use is Morpheus’ ability to work with Omneon’s audio track tagging functionality. This means assets can be archived with properly tagged audio tracks, and allows multiple audio streams (different languages, for example) to be associated with a single video asset.
“Audio tagging allows us to eliminate downstream audio routing gear,” says Ron Tarasoff, Turner’s vice president of broadcast technology and engineering. “We can use the same asset for both our domestic and international networks and have Morpheus control the primary language being broadcast at the time of decode, based on the network.”
The broadcaster is also using Media Ball, the secondary events management technology that sits at the heart of Morpheus. This allows the creation of complicated and compounded secondary events for indefinite re-use. It is also allows events to be customized dynamically through scheduling.
Thirteen channels are now on the air with Morpheus in Atlanta with TBS East, TBS West and TBS in HD joining a list of Turner channels using the technology that includes TNT East/West/HD, WPCH – Peachtree TV, TCM, TCM Canada and Boomerang. There are 26 Turner channels on the air with Morpheus in Buenos Aires, and in London, Turner is broadcasting some 24 channels.