Galway, Ireland (November 14, 2008)–Ohio-based Techrep Marketing and their distribution division, FullScaleAV, have entered into a distribution agreement to market and sell Abaltat Muse, Abaltat Express and Abaltat music creation products throughout the United States.
Abaltat offers professional soundtrack creation tools that enable editors, regardless of musical ability, to compose royalty-free, multi-part soundtracks that are timed and aligned to their video projects. The new sales and marketing partnership gives Abaltat a sales vehicle for distributing their sound creation tools throughout the country while providing Techrep and FullScaleAV a workflow solution that crosses video and audio markets.
“As a composer myself, I find that I am fascinated by the unique set of tools that Abaltat has developed with Muse,” said Jeff Mac, president of Techrep Marketing and FullScaleAV. “This is a product that gives the sound designer and video editor looking to produce music for picture a key tool and the confidence of completely royalty free music. I think this is the kind of genre bending product that all composers will want to have in their tool belt as they work in an increasingly balkanized audio for video industry.”
“Techrep Marketing and FullScaleAV are key marketing and sales partners for many top tier manufacturers that service resellers focused on audio and video content creators,” said Mark Altekruse, sales and marketing director, Abaltat. “They have an exceptional staff whom live and breathe sound and a number of manufacturer awards to back up that work ethic. We are thrilled to be a part of their lineup and are looking forward to a long, successful relationship.”