Nettetal, Germany (March 2, 2004)–TerraTec Producer, TerraTec Electronic GmbH’s division for professional audio production solutions, has extended its product range by forging an alliance with Waldorf AG. Henceforth, all upcoming Waldorf products will be marketed exclusively by TerraTec. Initial results of the fledgling partnership will debut at the Frankfurt Musikmesse at the end of this month.
TerraTec launched TerraTec Producer in March of last year, dedicating this new business unit to professional MI products. The division has its own sales force, product development team, and branding. TerraTec Producer’s incipient product line was unveiled at the 2003 Frankfurt Musikmesse under the brand name PHASE. Heiko Meertz, general manager of TerraTec Electronic GmbH, noted, “We’re aiming to bundle the benefits of the two partners by converging Waldorf’s excellence in sound generation with TerraTec’s ability to incorporate this expertise in computer application. First, we’ll focus on developing products in a joint effort to bridge the gap between two worlds that to date have been disparate.”
For 14 years, Waldorf has been synonymous with high-quality synthesizers from Germany. Offering an underlying technology that is unique to Waldorf products, Waldorf continues to carry on the tradition of the legendary PPG synthesizers. The sound generators sporting the Waldorf brand are mainstays of professional and semiprofessional audio studios worldwide. Wolfgang Düren, CEO of Waldorf AG, commented, “We are delighted that the alliance with TerraTec will enable us to deliver Waldorf products and know-how to a much larger user group. We also perceive this partnership as the challenge of uniting worlds and achieving optimum results.”
Waldorf also aims to cooperate with another enterprise to ensure legacy Waldorf customers and products enjoy the requisite support, warranty services and availability. Further information will be posted shortly on the Waldorf web site at www.waldorf-ag.com.