Studio City, CA (June 16, 2006)–The Alan Ett Music Group is eagerly anticipating putting the final touches on a new spot for the Blue Man Group’s latest licensing venture–a line of toy musical instruments including a motion-sensor keyboard and percussion tubes.
AEMG’s vice president, Scott Liggett, composed the music for the spot in conjunction with LA toy manufacturer, ToyQuest (vice president of research and development’s Bob Del Principe), production company, Picture Palace (director Leo Zahn) as well as staff of Blue Man Group.
Liggett said, “After the storyboard was presented, we came up with a strategy to create a soundtrack that would be produced before the shoot and to be used as playback at the shoot. The track would drive the spot and ensure all the exact timings needed from the storyboard. This would guarantee continuity for all the shots with the choreography of the kids playing on camera.”
According to Liggett, the music for the track had to incorporate sounds and sequences from the instruments as well as original music. This was a true challenge for the Emmy-winning composer. Over a period of weeks, music sketches (mp3s) were sent to Zahn, ToyQuest and Blue Man Group in New York for creative input and approval.
Liggett rehearsed the talent–two teenage boys–prior to the shoot with the music track and their instruments. Scott said, “It was basically teaching them musical choreography. I coached the kids and interfaced w/the director and client on the set during the shoot at the Warner Bros. Ranch.”
The Blue Man Group will shoot their parts in the weeks to come. Those performances will be added and the spot will be completed and mixed at AEMG’s sister company Media City Sound. The spot will begin airing later this year in anticipation of the holiday season.
Alan Ett Music Group