New York, NY (March 21, 2006)–Digital distributor and marketer of independent music, The Orchard, has announced the launch of a new offering for its top distributed labels and the digital retailers and mobile operators that The Orchard services. This follows Orchard’s recent investment in providing its labels a no-cost, high-quality solution to create digital masters for their out-of-print and limited-release vinyl for digital sale in its “Digital Wax” program, to be branded “When It Was Wax” at digital and mobile retail.
This latest program is the result of a collaboration between The Orchard and Paul Wolff of Tonelux. Wolff, an audio designer and engineer and former owner of API, is widely known for his landmark designs, including API’s Legacy and Legacy Plus consoles, and the Vision, a complete surround recording/mixing console.
The portable recording and mixing solution is centered around a 24-track Tonelux console. The console will track to a Radar V-Nyquist 24-track hard disk recorder. Microphones range from multiple channels of the acclaimed Tracy Korby Audio KAT-4 large diaphragm system, vintage offerings from Neumann and Schoeps, and the SoundField Mark V microphone.
The system, located in New York, offers a fully portable, yet high-quality tracking and mixing solution. Top Orchard labels will have access to the equipment and The Orchard will work to facilitate live recordings at New York venues, but also to broker access to unique New York spaces for innovative projects outside of the traditional “studio” environment. The program offers labels a way to generate new and interesting music for their artists’ fans. For digital retailers and mobile operators, The Orchard will use the system to produce targeted, exclusive music for featured placement in their digital stores.
The initial and diverse group of artists scheduled for sessions in the program include indie rock bands Art Brut and The Hold Steady, jazz guitar great Peter Bernstein, the Harlem Gospel Choir; and local Brooklyn genre-bending artist, Jeremiah Lockwood.