The ShoWest Must Go On - ProSoundNetwork.com

The ShoWest Must Go On

Las Vegas (April 26, 2006)--The NSCA convention was not the only sound-intensive convocation being held in Vegas last month. The 31st annual ShoWest motion picture industry convention was running at the same time, attracting thousands of visitors from around the world for four days of screenings, sponsored events, technology exhibits, awards ceremonies and educational seminars.
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Las Vegas (April 26, 2006)--The NSCA convention was not the only sound-intensive convocation being held in Vegas last month. The 31st annual ShoWest motion picture industry convention was running at the same time, attracting thousands of visitors from around the world for four days of screenings, sponsored events, technology exhibits, awards ceremonies and educational seminars.

ShoWest is also used as the launch pad for many of a year’s potential blockbuster films, with advance screenings, trailers and more presented to the throngs in attendance. For these critical events, the show turned once again to Boston Light and Sound, Inc., which in turn used audio systems based around EV gear. Audiences who thrilled to trailers for Mission: Impossible 3, The Da Vinci Code and Superman Returns heard them through EV XLC line arrays at the Le Theatre des Arts (Paris Las Vegas), and EV Variplex II XL Cinema Systems at the Jubilee Theatre (Bally’s).
EV XLC line arrays are loaded in at the Theater of the Arts at Paris during ShoWest this year.EV’s Monte Wise worked with BL&S and Dolby Laboratories on system design and setup during the show. “The Theatre of the Arts and the Jubilee are the venues for a continuous stream of big studio preview screenings, manufacturer demonstrations and technical seminars,” Wise commented. “High quality audio is obviously a key element in selling blockbusters to potential buyers in the cinema industry, and EV sound was crucial in creating a lasting first impression--making a sonic impact to match the onscreen action."

"Working with EV and Monte Wise makes our job so easy," said Russell Allen, manager exhibitor support for Dolby. Dolby has tuned the systems for ShoWest for the past eight years, and supplies processors and expertise to ShoWest alongside the EV equipment, turning the two live venues into state-of-the-art- 5.1 movie palaces. "When you have Hollywood's biggest talents in your theatre, everything has to be perfect," Allen added. "These people made the movie and know the soundtrack intimately--they're hard to impress. We rock the house with EV and everyone leaves happy!"

"One of the great things about using the XLC and its bigger brother the X-Line at events like this is watching the studio sound mixers and sound editors' faces when the systems are cranked up," said Chapin Cutler. "They're used to coming into a traditional movie house and fighting to get fidelity and punch from an installed system. At ShoWest, we have the opportunity to show them how their audio tracks CAN sound, and they are amazed.

Boston Lighting and Sound, Inc.
www.blsi.com

Electro-Voice
www.electrovoice.com