New York, NY (February 14, 2011)–Thwak Music! supplied original music and sound design for “Surgeon,” a spot for Sony that ran during Super Bowl XLV.
Led by founder Tony Verderosa, original music/sound design and music supervision company Thwak! worked within a tight time frame to deliver a rhythmic, tense original score and dramatic sound design for the spot, which promotes the upcoming Xperia Play android phone from Sony Ericsson. Thwak’s drums, eerie sound effects and orchestral hits pace the cinematic spot, which shows the back-alley creation of a robot–complete with human thumbs–that rises up, ready to use the new Xperia Play.
Verderosa worked closely with McCann Worldgroup executive music producer Mike Boris on ”Surgeon,” which was directed by Noam Murro of Biscuit Filmworks, Los Angeles.
“My background as a composer and classically trained percussionist I think made Thwak! the right fit for this project,” Verderosa explains. “Working under a tight deadline, we understood that the sound for ‘Surgeon’ needed to be orchestral, cinematic and tribal–without ever stepping on the narrative. So the challenge is to make a major movie-type score, complete with sound design, without it getting too dense.”
Recording at New York’s famed Avatar Studios with fellow Thwak! composer Mark Petrie, Verderosa created several different options for Murro and McCann Worldgroup, experimenting with varied layers of ethnic drums, strings and sound effects. The winning score builds gradually to an emotional climax that reinforces the story’s visual impact.
“The music helps to illustrate this heroic, epic moment when the robot’s thumbs are revealed,” notes Verderosa, who also served as music supervisor on the project.
“You can’t get any bigger than this in advertising,” he adds. “This is a filmic spot featured on the Super Bowl and the Thwak! team is really proud to be a part of it.”