New York (April 25, 2006)–CenterStaging Corp, based in Burbank, CA, has been developing its internet division, www.rehearsals.com, and has signed a new deal with Universal Music Group to provide video content of UMG recording artists via the internet. rehearsals.com will produce high-definition original content from its CenterStaging studios and digitally stream the performances on its online portal, largely focusing on rehearsal footage as acts prepare for tours and TV performances. As an example, the site is currently showcasing the worldwide debut of The New Cars (Todd Rundgren and members of the original Cars) performing their first single, “Not Tonight.”
CenterStaging provides rehearsal and production services in a 150,000 square foot facility with 11 rehearsal studios, one sound stage, a high-definition broadcast center, thousands of musical instruments and backline equipment The facility houses rehearsals.com which the company envisions as “a gateway into the professional artist’s workshop,” allowing the public to see high-definition streaming video as well as digital audio programming, performances, artist interviews and more. The teaming of CenterStaging and rehearsals.com mounts a powerful vertically integrated entertainment model that not only develops and produces content, but will deliver compelling programming to an online audience.
“Working with the fantastic artists under the umbrella of the Universal Music Group is an opportunity we so warmly welcome,” stated Tommy Nast, executive vice president, business development, CenterStaging. “We’re thrilled that their executive team recognize and embrace the quality of work we provide aurally, visually and creatively. We will prove this relationship to be lucrative in every sense of the word.”