Fairfield, NJ (January 5, 2009)–As part of an ongoing expansion and reorganization of the marketing department, Rebeca Trautner has been named public relations manager for Middle Atlantic Products.
A graduate of Kean University with a BA in Communications, Trautner has been at Middle Atlantic since 2002, serving as communications coordinator, channel marketing coordinator and marketing associate. Her duties have included writing and publishing the company newsletter, creation of advertising and collateral materials, e-mail newsletters and the coordination of PR activities, training programs and educational seminars throughout the country.
As PR manager, Trautner will be committed to strengthening Middle Atlantic’s support of trade publications by providing technical information encompassing best practices and tips and tricks for rack system integration, effective thermal and cable management techniques and power distribution and grounding methods for optimized system performance and safety.
Working closely with Brainstorm/TPC, Middle Atlantic Products’ PR agency, she will also be responsible for case studies and applications stories featuring a variety of leading facilities that use the company’s products, technologies and resources. As she puts it, “These case studies and project stories allow us to share ideas with the integration community on different solutions used to overcome challenges, provide publications with interesting and compelling stories and promote the best efforts of our customers.”
Commenting on the appointment, marketing director Kevin Handerson stated, “Becky has excellent instincts for every aspect of PR and will be playing a vital role for us in terms of telling the Middle Atlantic Products story with absolute clarity and conviction.”
Middle Atlantic Products