Tucson, AZ (February 1, 2007)–As of January 1, 2007, all orders for True Systems products are to be placed directly with True Systems through their Tucson headquarters. Sennheiser Electronic Corporation (SEC) is no longer the exclusive U.S. distributor for True.
True’s Tim Spencer True president and chief engineer Tim Spencer commented, “SEC has done a great job opening the door for our products in the live sound and recording industries. Today, with True Systems in the driver’s seat, we intend to build a closer connection to our dealers in addition to offering direct in-house technical support and service to our end users. With fewer steps in the distribution chain, True is capable of improving core product features in a timely manner, adding value to the line by lowering prices across the board and improving our connection to end users.”
The new pricing structure went into effect on January 15, 2007 and “is poised to deliver increased dealer and end user participation in the True success story.”
Under the new sales arrangement, the True P-SOLO mic preamp will retail for $695.00 MSRP. In 2007, True’s SOLO line will grow to include the new P-SOLO RIBBON mic preamp, designed to optimize functions and gain specifically for ribbon microphones. The estimated price of the P-SOLO RIBBON is $745.00 MSRP.
All warranty and repair service will be handled at the Tucson facility, unless other arrangements have been made with a specified service department.