New York & Los Angeles (June 10, 2010)–TuneSat, LLC has entered into a deal to utilize its audio fingerprint technology to monitor performance use of Universal Music Publishing Group’s copyrights across U.S. broadcast TV.
“Whether it’s UMPG’s own proprietary system of Royalty Window, or our new relationship with Tunesat, we believe in using technology to give our writers an edge in tracking and getting remuneration for their music,” said David Renzer, Chairman/CEO of Universal Music Publishing Group.
“This partnership reflects an important milestone in our company’s growth,” said Scott Schreer, founder and CEO of TuneSat. “Universal Music Publishing Group represents an extremely valuable catalog of copyrights that we will assist in monetizing by providing data related to their catalog’s use.”
Performing rights organizations, such as ASCAP, BMI and SESAC, collect and distribute approximately $2 billion dollars a year in domestic public and broadcast performance licensing income detecting the exploitation of copyrights in broadcast media.
“As the music industry further evolves into a service-based industry, the market will increasingly turn to proven partners who help copyright owners maximize the collection of their performance royalties by ensuring accuracy and finding unlicensed use of their works. In the digital era, they should expect nothing less,” said Chris Woods, EVP of TuneSat. “The deal with UMPG demonstrates that TuneSat delivers on the promise of digital monitoring by utilizing our proprietary audio fingerprint technology.”
TuneSat’s technology is forensic in its ability to identify music in any environment. A “fingerprint” is taken of a digital audio file, essentially extracting and storing the “DNA” of that recording into the TuneSat archive, and subsequently recognizes and logs the broadcast activity of that scoring cue or song providing information online in virtual real time.
The music can be detected, even after additional audio elements have been added to a media production, such as in commercials, voiceovers, dialogue, sound effects, and other “dirty audio” environments.
Universal Music Publishing Group