Santa Ana, CA (September 12, 2007)--SRS Labs, Inc. has signed a licensing deal with Profilo Telra for the Turkish-based television manufacturer--Europe's third largest original design manufacturer--to incorporate SRS' TruSurround XT virtual surround sound technology into its Telefunken brand of flat panel TVs. SRS TruSurround XT processes multichannel content to create a virtual surround sound experience.
Profilo Telra boasts a 20 percent share of the Turkish TV market and distributes televisions under the Telefunken brand in Europe. SRS TruSurround XT will be featured in nine LCD and plasma models within two distinct Telefunken product lines.
"Profilo has developed extensive alliances with world class technology providers and so it's only natural that we would partner with SRS Labs, an industry leader in audio enhancement technologies for LCD TVs," said Arnoux Desurmont, senior VP, Telefunken Europe. "It's critical that our products offer more value for the money and deliver innovative features with superior performance for the home entertainment industry, which SRS technologies can help to provide."
DisplaySearch recently reported that just over 58 million flat panel TVs shipped worldwide in 2006. Of those, 38 percent, or 22 million, units featured SRS audio technology, based on royalty revenue reports.
SRS Labs, Inc.