Santa Cruz, CA (October 13, 2004)–Universal Audio (UA) has appointed Erica McDaniel director of sales. In addition, Sophia Wardlaw has been promoted to the position of sales manager.
McDaniel, who first joined Universal Audio in late 1999 when the company was still located in founder Bill Putnam Jr.’s garage, performed a wide variety of tasks prior to being appointed sales manager in 2002. Since the company’s inception, McDaniel has been the main point of contact for UA’s expanding sales channel. Her duties include forecasting, budgeting, trade show management and reporting.
Wardlaw started her career at Universal Audio in 2002 as an administrative assistant, but quickly outgrew that role and began assisting McDaniel with sales. Wardlaw’s duties include the processing of all orders and shipments, support of the UA sales channel and sales data management.