London, UK (May 15, 2009)–UK Trade and Investment (UKTI) reports that the 60 British companies that exhibited at the recent NAB Show enjoyed considerable success despite the lower than usual attendance figures.
Director of worldwide sales and joint managing director of SGL, Bernie Walsh, confirmed, “I can tell you it was our busiest NAB in terms of leads. We had nearly doubled the number of leads from last year and they were better quality leads than we’ve seen before. With times being harder, it seemed that people were coming to us with a definite purpose, rather than just browsing.”
The success of the UK-based companies is partly accredited to a unique and highly successful webinar, hosted by UKTI, the government organization that helps UK-based companies succeed in the global economy. Before the NAB Show, companies tuned in to hear how to make the most of the opportunity from highly respected industry specialists such as Clyde Smith, Turner Broadcast Systems Inc SVP global broadcast technology and standards, as well as Chris Brown, EVP, conventions and business operations, NAB.
TMD CEO and chairman Tony Taylor said, “Having the opportunity to hear from such a large broadcaster as TBS [as part of the Webinar] enabled us to really hone our pre-show marketing effort and it was also good to hear that NAB were taking all the rumors [of expected low attendance] seriously and helping the exhibitors in many ways. Many of our customers are US-based and because top level executives attended the show this year, we were able to focus on them, discuss their requirements and achieve unprecedented success.”
UKTI CEO Sir Andrew Cahn summed up the UK’s success at NAB: “The UK is a hotbed of innovation solutions to complex global challenges and we are proud to support British firms in their continuing endeavors to grow overseas. UKTI’s Tradeshow Access Programme (TAP) helped 23 companies attend NAB. Through our support they showed the broadcast world new products and services designed to overcome challenges in today’s fast-changing broadcast/media environment.”
UK Trade and Investment