London, UK (July 14, 2009)–According to the latest survey by UK researcher The Leading Question, UK music fans are turning their backs on regular filesharing.
Following the recent Digital Britain Report, which set out the UK Government’s stance on how to curb filesharing, the annual survey of more than 1,000 music fans from The Leading Question, in conjunction with Music Ally, shows that the nature of the filesharing threat is already changing.
Overall levels of regular filesharing (i.e. every month) are down, particularly among UK teenagers. In December 2007, 22 percent regularly shared tracks, but in January 2009 this was down to 17 percent. The biggest drop in those regularly sharing occurred among 14-18-year-olds. In December 2007, 42 percent of 14-18s were sharing at least once a month; in January 2009 this was down to 26 percent.
The percentage of music fans who have ever file-shared has, unsurprisingly, increased, from 28 percent in December 2007 to 31 percent in January 2009. The move to streaming–YouTube, MySpace and Spotify–is clear with the research, showing that many teens (65 percent) are streaming music regularly. Nearly twice as many 14-18-year-olds (31 percent) listen to streamed music on their computer every day compared to music fans overall (18 percent). More fans are regularly sharing burned CDs and sharing tracks via Bluetooth than filesharing.
There are now more UK music fans regularly buying single track downloads (19 percent) than filesharing single tracks (17 percent) every month, though the percentage of fans sharing albums regularly (13 percent) remains higher than those purchasing digital albums (10 percent).
The Leading Question research also shows the comparative volume of pirated tracks to legally purchased tracks has halved since their last survey just over 12 months ago. In December 2007, the ratio of tracks obtained from filesharing compared to tracks obtained as legal purchases on an ongoing basis was 4:1. In January 2009 the ratio had narrowed to just 2:1.
The Leading Question