New York, NY (June 5, 2006)–From test spots to the on-air commercials, Revolution Health worked with Ultra-Sound on both the television and radio campaigns for Crizal eyeglass lenses. Ultra-Sound’s senior audio engineer, Ron DiCesare, and sound designer Jennifer Arrowood worked closely with both Revolution Health and the Crizal team every step of the way.
For the television test spots, Revolution Health tried several different approaches, each requiring its own signature sound. For example, a spy-themed spot required James Bond-like music and high-tech sound design, while a tropical-themed spot called for relaxing music and gentle ambient sounds. No matter what the theme, though, each spot required different sounds for scratches, smudges, water and glare, to show the benefit of the eyeglasses.
After the test phase, Revolution Health and the Crizal group returned to Ultra-Sound to complete the on-air commercial. For this commercial, “Sailboat,” the teams worked with Ultra-Sound to craft the perfect sound for the scratch, smudge, water and glare elements. After re-recording the VO for air, the music and sound design were added for the final on-air mix.
For the radio test spots, Revolution Health focused on how to advertise Crizal eyeglass lenses, a visual product, solely through sound. To communicate typically visual cues, Ultra-Sound created sound design to perfectly score each script. Since the scratch, smudge, water and glare sounds were already created at Ultra-Sound, these were easily applied to the radio test spots.
Thrilled with the test score results, Revolution Health and the Crizal team returned to Ultra-Sound to use the same sound design and music from the test phase in the on-air radio commercial. With the existing elements already in place, the on-air session VO record and final mix were seemingly effortless.