New York, NY (July 1, 2005)–Umixit, the CD-enhancement technology that allows music consumers to mix and remix music on any home or office PC, has recently inked deals with major labels to place Umixit on some of this summer’s popular acts. The first round of artists includes new urban releases from Fatty Koo, David Banner, Buckshot (featuring 9th Wonder) and the Def Jux crew (El-P, RjD2 and Cage).
The second half of the summer promises to be even bigger as new projects are in the works with such diverse artists as Billy Joel, O.A.R., Freddie Jackson, and Aerosmith–as well as a 20th anniversary remake of “Walk This Way” by Steven Tyler and Run DMC.
Expanded deals with national retailers Best Buy, FYE, and Sam Goody will launch the product into new markets across the country this summer, and by later this fall, Umixit is projecting that more than 4 million people in the U.S. will own a CD with Umixit tracks.
“With bonus DVD’s and DualDiscs making headway in the marketplace, additional content is very important to our fans,” said William Darella, manager of Fatty Koo. “Straight up, Umixit is an amazing piece of software–cutting edge and very user friendly. Kids and adults will have a blast remixing songs themselves, even adding their own and then burning a CD to share with friends. How cool is that? The labels love the additional content as well because it helps sell more records.”
Umixit general manager and co-founder Marissa DeVito agreed. “Our technology is designed to add a little extra excitement to a music fan’s purchase while helping labels sell more CDs, and after our technology helped boost the Aerosmith You Gotta Move DVD to quadruple platinum status, the labels started noticing.”