New York, NY (March 8, 2005)–UmixIt Technologies, the creator of a new CD-enhancement allowing regular consumers to place themselves in a virtual studio setting with their favorite artist, is rolling out the first of a series of 2005 releases incorporating the revolutionary new technology. Webster Hall Records will release a new Umixit series, featuring prominent New York DJs, aptly titled Umixit Presents The Best of New York DJs.
The DJs in the series include DJ Honda, Astrid Suryanto presented by Victor Calderone, Johnny Vicious, and The Warp Brothers, with each disk containing at least two songs in Umixit format. Talks are also currently on-going with a number of major record labels about incorporating UmixIt into major 2005 releases. Already, big name retailers, such as Best Buy, FYE, and Sam Goody have committed floor space and marketing dollars, and artists, such as Steven Tyler of Aerosmith, are jumping on-board to spread the message about UmixIt and how it will bring excitement and value back to the CD buying experience.
“UmixIt represents a new phase in the music industry,” explained Don DeVito, long-time Columbia Records executive. “Our goal is to win back the music-buying public by giving them a way to embrace music through our new technology–a chance to share the studio experience with the artist.”
Inspired by DeVito’s 18-year-old son James and daughter Marissa, UmixIt brings the recording studio experience directly to the consumer by allowing them to isolate, mute, and change the levels of individual instruments, add in new drum beats and loops, and create personalized remixes of their favorite songs. In addition, the virtual mixing board (powered by Cakewalk) gives amateur musicians the chance to plug their own instruments into the computer’s sound card and record their own part (including vocals)–using their creative genius to record (and save) personalized versions of their favorite songs. UmixIt is activated by simply placing a CD with the included UmixIt track(s) (identified by the UmixIt logo on the packaging) into your home or office PC.
“You never know what you can hear between the tracks unless you can solo them,” said Steven Tyler of Aerosmith. “We’ve made that possible without having to go to a recording studio. You can hear things like Joe [Perry] stomping his fuzz-tone, and shoving his guitar into the amp for feedback, not to mention me clearing my throat and singing the wrong lyrics for all the right reasons.”
For a test run last November, UmixIt and the band Aerosmith included a bonus UmixIt track of the song “You Gotta Move” onto the band’s newest DVD release entitled You Gotta Move. With the support of key retail chains like Best Buy, FYE, Coconuts, and Sam Goody (UmixIt demo kiosks set up stores), the You Gotta Move DVD quickly passed sales projections, and rose to quadruple platinum status in only a few months. Columbia Records credits UmixIt for boosting sales by as much as 100 percent.