Nashville (March 5, 2004)–Yesterday, pro audio rental company Underground Sound (UGS) announced a key change that will dramatically effect the growth of the 19-year old company. Mike Simmons will be joining founding owners Jeff Balding, Brown Bannister, and Bill Whittington as the fourth partner in the company.
“We are excited to have Mike Simmons back as general manager and now a co-owner of Underground Sound,” Whittington stated. “We credit Mike with the building of UGS to the powerhouse it was when he served as general manager in the 90s.”
Simmons is excited about all the changes UGS is experiencing. “I’m thrilled to be back at Underground. I’ve missed everyone in this community so much,” Simmons said. “I’m looking forward to expanding on the changes that are already in place, as well as implementing some additional ones that I feel certain the clients will appreciate. It’s my number one priority to re-establish the type of service our client’s have come to expect.” He added, “Look for great things to come from Underground Sound.”
Simmons announced an additional change to the face of UGS. “We are bringing John Alexander on board,” he said of Alexander who is a familiar face around Music Row. Prior to accepting a position at UGS, Alexander has worked for Harrison Consoles and Fred Hill, who is highly respected for his knowledge and repair of vintage Neve gear. “John will provide the technical support and knowledge to meet our client’s needs.” Alexander brings with him years of expertise in vintage gear and Digidesign Pro Tools.
Simmons spent much of his three year hiatus from Underground Sound on the road or in the recording studio, which he says has given him a greater appreciation for the services UGS provides. “Being on the other side of the business has given me a better understanding of how to improve things, as well as some ideas that give added value to our clients and reafirm their trust in us.” Simmons most recently toured the U.S. and Europe with Peter Frampton. Also during his time away, Simmons continued to tour and record with his band The Simmonz Brothers, as well as produce several acts on his own.
“Mike was such a big part of the success Underground Sound has enjoyed, it only seems natural that he be back at the helm where he belongs,” said Balding, who is one of Nashville’s producer/engineers. Bannister added, “With Mike, we never have to worry. We know that he will always run Underground with the integrity that is imperative to all the owners and continually strive to set new standards in the rental industry.”
In the past year Underground has moved from their downtown location to a larger Berry Hill facility that is more conveniently located to Music Row and all the surrounding areas they serve. In conjunction with this move, they purchased Thunderbirdz Cartage. They combined the companies’ already established client lists and joined forces with Ken Brandt to form ThunderGround Cartage and Rehearsals, Inc.