US Ad Giant Doner Revs Up with Fairlight - ProSoundNetwork.com

US Ad Giant Doner Revs Up with Fairlight

Sydney, Australia (August 28, 2006)--Fairlight announced that leading independent advertising firm, Doner, U.S., has chosen the Fairlight DREAM platform to support the expansion of its audio post production capabilities. Two new Constellation XT mixing consoles will form the heart of the facility. Both feature integrated Pyxis non-linear video systems and network through Fairlight's MediaHub server based workflow tools.
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Sydney, Australia (August 28, 2006)--Fairlight announced that leading independent advertising firm, Doner, U.S., has chosen the Fairlight DREAM platform to support the expansion of its audio post production capabilities. Two new Constellation XT mixing consoles will form the heart of the facility. Both feature integrated Pyxis non-linear video systems and network through Fairlight's MediaHub server based workflow tools.

Department head/senior mixer Bob Miller commented: "The sound, the speed and the ease of operation is what sets Fairlight apart. With the amount of work that flows through our department, we needed a product that was a workhorse. With the Constellation XT we're able to provide our in-house clients with the highest quality production value and speed. In addition, being seamlessly networked to our DS and Avid video editing suites we needed an interface that was flawless. For the level of work we do here, the Fairlight Constellation XT was the only system that could handle the load."

Often, the facility finds the two audio suites working on the same project at the same time and under a serious deadline crunch. This kind of operation necessitates rapid and easy file exchange. "On any given project we need the ability to access jobs done in the other audio suite. Having a system that can work together with that level of interchangeability is imperative," said Miller. "With the addition of Fairlight's Pyxis system we can stripe finished audio on to uncompressed video and then email a QuickTime video to our clients, which really speeds up the approval process."

"Understanding our clients' day to day needs is the first step we take in product development. This means listening closely to the user requirements, the group-level requirements and business and fiscal requirements and then innovating an integrated product solution to comprehensively address these needs," said John Lancken, Fairlight CEO. "It is because we listen so closely that our products are so successful!"

Fairlight
www.fairlightau.com