Lisbon, Portugal (April 14, 2010)–Portuguese acoustic solutions manufacturer Vicoustic has appointed Australian microphone manufacturer Røde as its distributor in Australia and the U.S.
The distribution agreement follows Vicoustic’s recent company restructuring into three separate divisions–Music and Broadcast, Hi-Fi and Home Cinema, and Industrial. Within the designated territories, Røde will initially focus on the Music and Broadcast and Hi-Fi and Home Cinema market sectors.
For Vicoustic CEO Cesar Carapinha, the new partnership is a strategic move that aims to bring long-term benefit to both companies: “We are delighted to be working in partnership with Røde. Not only is it one of the top microphone brands, it also occupies an established and respected position within the Australian and U.S. music and audio retail markets, which will be our prime focus initially. From our popular microphone-related products, such as Flexi Screen and Flexi Screen Lite, to our flagship studio acoustic solutions such as Wave Wood, Røde is the ideal distribution partner. We also aim to collaborate on a range of installation projects in which our product range will be perfectly complemented by Røde’s extensive microphone portfolio. It’s a win-win situation, and I’m looking forward to some exciting times ahead.”
Damien Wilson, Røde’s global sales and marketing manager, concurred with Carapinha’s enthusiasm, adding, “As one of the world’s premier pro audio manufacturers, Røde Microphones is incredibly excited to commence this partnership with Vicoustic. Our strong distribution presence in the U.S. and Australian markets combined with the complementary nature of the products will ensure that all musicians and creators have access to premium recording and acoustic solutions.”